Consumers priorities are food that is healthy, safe, affordable and nutritious.
Modern consumers think more about healthy food, nutrition and food
safety. We all expect to live longer, and we want to enjoy good health
along the way. Good quality, real foods and complete digestion are key
to disease prevention and taking off pounds.
Over the last few years
the issue of preservatives has been gaining prominence on the list of
consumer concerns. The number of high profile food safety incidents and
their frequency over the past several years results in heightened
consumer awareness. Informed consumers today are uncertain about food
preservatives and other additives, and at the same time more reluctant
to put them into their bodies. Preservative-free choices let us feel
better about what we are eating, which leads to better health, and adds
to the food enjoyment factor.
(Excerpt used with permission from the book "Gluten Free & Delicious" by Maya Gavric)
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